CHOCOLATE CONTROVERSY - TIME TO BANISH THE BOUNTY?

Christmas chocolates may be about to change forever. Mars Wrigley have announced that they will be running a trial at 40 selected Tesco Christmas Market sites offering celebrations without the Coconut flavoured Bounty. Customers will be offered an exchange of tubs bought in store that day for a new "No Bounty" alternative until 18 December. These alternative limited-edition tubs will increase the amount of Galaxy, Maltesers, Mars, Milky Way, and Snickers, sweets to make up for the missing Bounty bars.

Mars Wrigley have made controversial decision to banish the bounty, after completing their own research of 2,000 Britons aged between 18 and 65 . The results showed that 39% of consumers want the bounty removed permanently, a further 18% would feel irritated to find only Bounty bars were left in the tub, 22% liked Bounty the least of all the tub's options, and a whopping 58% believed it would lead to a family argument. The results also showed that 28% were of the opinion coconut had no place in a chocolate bar at all - personally I can not disagree with that!

Although the results look pretty conclusive Mars Wrigley have confirmed that they are not prepared to make a final decision yet after 18% named the Bounty as their favourite. The Bounty is popular with a more mature palette, with 38% of over-55s choosing it as their preferred bar.

The research and trial have has arisen following a Bounty Return Scheme last year, in which Bounty haters were able to return their unwanted chocolates and swap them for Maltesers after the Christmas period.


Celebrations senior brand manager Emily Owen said: "You don't know what you've got until it's gone. And to those loyal - and secret - Bounty lovers out there, there's still a chance they'll make a return after the trial."

Who knew chocolates could be so controversial!

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